Marketing Campaign

To market our film in the most successful way possible we have taken many different approaches to ensure it is promoted correctly to our target audience. Listed below are the different ways we are promoting our film:

Below- the line -marketing:
- We will be using Social media to target our secondary target audience young adults this is because many of them use social media so if we have social media accounts like twitter, facebook and instagram ,this will be free advertising that we can use to capture their attention on wanting to watch the film.  

- Radio & press interviews are free advertising which we will be using to promote the film to our target audience sand also not necessarily our target audience but are interested in the film therefore causing a bigger profit of viewings.

- Email Marketing.

Through-the-line marketing:

- We will use Ads on the main channels on freeview for example channel 4, ITV. This is so it will reach our target audience of the middle age category, this could also possible attract other audiences that are not our target audience and therefore boost our viewings because it will be driving direct contact with new customers. 

- Magazines will be a good way to promote our film because especially women still read magazines and if there is a page in the magazine dedicated to our film this will catch their eye, we thought this would be the best way to promote to this target audience because they may not use social media as much as the younger generation

Above-the-line marketing :

- Billboards are above the line marketing and we will be using this for passing by on lookers such as people getting on public transport on their way and from work. The reason we choose this type of marketing is because our target audience is the middle age and intellectual so will most like to work in the city which means they will be using public transport to commute to work