Thursday, 5 November 2015

BFI trip

Today myself and other media students took a trip up to London where we went to go to the BFI to watch a conference all about the film industry. Throughout the day I learnt a lot about different films as well as the companies and people that produce them. The notes below are the notes in which I took down from the day:

Independent film examples:
 - Bone Tomahawk
- The Falling
- The Inbetweeners 2
Independant films make you ask questions and will challenge the viewer more than mainstream films will do. It makes the viewer think, whereas mainstream films usually entertain you.

Star Wars: The Force Awakens
- High budget film: $200 million dollars
- Easy film, safe genre: Sci-Fi and action
- Well known actors: Good marketing
- Made by 'The Big Six' meaning there will be a lot of advertisement: Disney
- Past films make it more popular
- Event movie: Christmas time
- Good editing: CGI/SFX
- Emotive narrative: Makes you feel, music very emotional
- Studio and on location

Frank: 
- An independant film
- Unusual genre: Mask on head, interpreted in many different ways, doesn't attract audience 
- Low budget film: £1 million pounds
- Black comedy: Difficult humour
- Less established actors
- No commercial success: challenges
- Critical success
- Limited distribution

Film production:
- The physical making/shooting/editing of a film
- Films can be independently produced and distributed, e.g.. Film 4 or BFI funded
- More independent how that there's more technology

Film companies are owned by bigger companies, this helps with:
- Supremely high production values
- Additional funds for distribution
- More opportunities for synergy
- Star marketing
- Films which are consumed and marketing

Most big films that you have heard of or watched through the decades are owned by one of the big six.

Captain America: The Winter Soldier (2014) - What makes the film high production
- Special effects
- Mise en scene: setting - boat, helicopter
- Huge cast
- Good camera technology
- Soundtrack is very good

Some UK production companies associate with America which makes the movies bigger and therefore get more money.

Type of producers in the film industry:
- Exect producer
- Producer
- Associate producer

A lot of money in television comes from apps such as Amazon prime and Netflix.

What interests you, but would also interest the bigger audience is key when you are making a film.

In average it is meant to take around ten weeks to edit a feature film. In Suffragette it took around 25 weeks to edit, plus it also took a further 15 weeks to add the music and the sound.

In the film industry, to ensure you want to make it in the film industry you need a distributor. Distributors do the following things:
- Chooses which film to distribute
- Decides on number of copies/prints
- Negotiates release date
- Pay for advertisement

Main aspects of film marketing:
- In the media: television, cinema, trailers, press, outdoor, online
Trailers - The trailers are the most expensive part, because they think moving pictures makes more people want to view more moving pictures.

Spectre:
Audience appeals of the trailer:
- Editing, for example the bombs
- Star marketing and familiarity with the franchise
- Such a British film, British spy
- Enigma was created in the trailer, mystery of the ring, action - fast cars
- Romance, classic James Bond sex scene
- Comedy
- Promises a pleasure
- IMAX exhibition (but not 3D) - It wouldn't be worth it, this is because it would distract the watcher away from the story-line and the narrative. The film is already big enough and would not need anything else to make it better really.
- Good vs. Evil, classic theme

Spectre:
- Had to be bigger than skyfall
- Big cost - 190 million dollars
- High production value trailers
- New team embedded
- Carefully released hype - 'I'd rather slash my wrists than do another Bond film' Daniel Craig, although this seems bad, no publicity is bad publicity is bad publicity because it attracts more attention to the film.

Bridget Jones Baby may not need too much advertisement because of the popularity of Bridget Jones which came out 12 years ago. 

Exhibition/exchange:
- Online film consumption via Netlfix and Lovefilm
- Cinema increasing
- DVD/Blu ray sales down
- Online film consumption/streaming increasing
- IMAX/3D successful
Most popular is watching films at home

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